Bum Boosa® Bamboo Baby Wipes were recently featured in an article by Household & Personal Care Wipes Magazine, a supplement to Non Wovens Industry Magazine.
Below is the editor’s note. Scroll to page 16 to read about Bum Boosa®.
To read the full article, please visit: http://twitdoc.com/upload/popkinsllc/article.pdf
A Whole Lot of Wipes
As a mom of three, I travel with a lot of wipes. Baby wipes, flushable toddler wipes, hand sanitizing wipes, pacifier wipes and sometimes even saline wipes for runny noses, insect repellent wipes or sunscreen wipes. What’s so amazing about this is not only how many wipes today’s mothers “need”on a daily basis but the fact that all of them—except for standard issue baby wipes—have been developed in the last five years or so.
The mass proliferation of the consumer wipes market has been discussed ad nauseam in these pages. Ten years ago, consumer product companies took a chance and began expanding wipes into a number of markets for household and personal care applications. There were a few winners—Swiffer, disinfectant wipes, make-up removal cloths—and (regrettably) even more losers, but the result was a whole lot more wipes—all making people’s lives easier—on the market.
During the last couple of years, the pace of national product launches has slowed as the major consumer product companies seem to be less likely to gamble on the wipes market. That’s not to say, however, that new product introductions are not happening. In fact, it’s just the opposite. A whole new cottage industryof wipes entrepreneurs has sprouted up, offering their take on the next big thing in wipes. These new products range from a wipe to clean fresh fruits and vegetables to a wet-and-dry substrate combo pack to help athletes clean up and dry off with one product to a wipe to clean wine stains off of teeth.
These new wipe introductions probably don’t have the same mass appeal as Swiffer or Clorox wipes but they are carving out a place in the lives of (at least some) consumers. And, more importantly to our readers, prove that innovation and entrepreneurship are thriving in the wipes market.